Using Instagram Stories for your business is a fantastic way to connect with your crowd, build relationships and turn your followers into paying customers.

One of the biggest mistakes that people make with Instagram Stories, however, is to treat them as a broadcasting channel. You cannot build relationships and nurture your crowd by broadcasting to them and treating Stories as a one-way conversation!

Keep engagement at the forefront of your mind when you are creating stories for your business and make the most of the tools that Instagram provides to foster engagement.

What are Question Stickers on Instagram Stories?

Stickers can be added to any of your Instagram Stories and Question Stickers, in particular, are fab for engagement because they give your followers the opportunity to interact with you!

You can add a question sticker to your Story by tapping on the Sticker icon in the top right-hand corner and then tapping on the Sticker you want to use:


Poll Sticker

Allows you to ask a question with an either-or answer – people answer by tapping on one of the options, and then they will then see how other people have voted, in terms of a percentage.


Question Sticker

Allows you to ask an open question – people can answer by typing in the box.


Quiz Sticker

Set a multiple choice question and double tap on the correct answer in the quiz. You can also tap on the dice button, underneath the quiz sticker, and Instagram will randomly select a question for you.


Question stickers are simple to use but a fantastic way to encourage your followers to interact with your Stories. Now you know how it’s time to get creative and start experimenting with Question Stickers in your own Stories!

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