by Beckie Coupe | Feb 16, 2019 | Content Strategy, Instagram, Social Media Strategy
Instagram Stories has been growing rapidly since it launched back in the summer of 2016, and it is now being used by more than 500 million people every day!But, despite their popularity, I know that lots of business owners are unsure about investing their time and...
by Beckie Coupe | Jan 14, 2019 | Instagram, Social Media Strategy
Instagram Loops, or follow loops as they’re also known, are nothing new but if you’re new to Instagram or you’ve not encountered ‘loops’ before then you may well be unsure about what one is and whether it’s a good idea to take part. So, let’s start with what an...
by Beckie Coupe | Aug 13, 2018 | Instagram, Social Media Strategy, Twitter
For as long as I’ve been working in the world of social media (over a decade!) follow/unfollow has been a widely used strategy. The platforms may have changed but this is one, far from ideal, strategy that persists. What is the Follow / Unfollow method? In short, this...
by Beckie Coupe | Jun 22, 2018 | Instagram
As Instagram hit the 1 billion user milestone, they announced the launch of their brand new video platform: IGTV. IGTV is a new app for watching long-form, vertical video. In other words, it is now possible to watch videos that are longer than 60 seconds on Instagram...
by Beckie Coupe | Jun 18, 2018 | Instagram
Instagram competitions are a fantastic way to create a buzz, spark engagement and, potentially, attract new followers. Forethought and planning is the key to running a successful competition that helps you to build your Instagram presence and keeps you on the right...
by Beckie Coupe | Apr 23, 2018 | Instagram
“Instagram’s only for the popular kids.” “I’ve missed the boat, there are too many people there already and they all seem to have a gazillion followers.” “I’ve given it a go but no matter what I do my account doesn’t grow and I’m struggling to reach the right people.”...
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